We help leaders create cultures that turn kindness into action

Allison Alexander

𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 & 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙇𝙚𝙖𝙙𝙚𝙧

As founder of Branue Digital & AI Agency and Brand Director at Sympmy, Allison brings over two decades of expertise in leveraging technology to drive human-centred growth. Her strategic thinking particularly strengthens our clarity pillar—translating purpose into measurable action.

Allison's experience across corporate, entrepreneurial, and non-profit sectors provides valuable insights into how clear communication and expectations create the foundation for both kindness and performance. Her work demonstrates that when people understand exactly what's expected and why it matters, both engagement and results improve dramatically.

Natalie Semmes

𝙆𝙞𝙣𝙙𝙣𝙚𝙨𝙨 𝙀𝙭𝙥𝙚𝙧𝙩 & 𝙏𝙚𝙘𝙝 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝘾𝙝𝙖𝙢𝙥𝙞𝙤𝙣

Natalie Semmes is a tech leader turned kindness pioneer, whose work bridges cutting-edge innovation in kindness with human-centred tech transformation. With a career spanning IBM, Barclays, and KPMG, Natalie has led the design and delivery of technology that has positively impacted millions.

Her experience as a cancer survivor reshaped Natalie’s perspective on what truly matters at work and in life. That led her to launch Elfkare, a company on a mission to help organisations and their employees to thrive and prosper through the power of kindness.

Natalie is the architect of the Kindness Value Framework, bringing together global research, behavioural science, and lived experience to help leaders reconnect with purpose, performance, and each other

Nicole Bachmann

𝘾𝙧𝙤𝙨𝙨-𝘾𝙪𝙡𝙩𝙪𝙧𝙖𝙡 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙀𝙭𝙥𝙚𝙧𝙩 & 𝙊𝙧𝙜𝙖𝙣𝙞𝙨𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩

Nicole has built her reputation on understanding the human dynamics that drive organisational success. Her multilingual and cross-cultural expertise, plus over 20 years of experience in facilitating high performing teams to achieve long-term competitive edge, make her particularly valuable to our clarity, care and connection pillars.

As a founding partner of Haywood Mann, Nicole creates safe environments where people can examine what holds them back and discover their potential for high performance. Her approach to leadership development shows how clarity and care create the psychological safety required for connection and performance.

Jon Bains

𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙋𝙞𝙤𝙣𝙚𝙚𝙧 & 𝙀𝙩𝙝𝙞𝙘𝙖𝙡 𝘼𝙄 𝘼𝙙𝙫𝙤𝙘𝙖𝙩𝙚

With over 30 years at the forefront of digital innovation, Jon brings profound insights into how technology can serve humanity rather than diminish it. His expertise particularly enhances our connection pillar—building bridges between technological possibilities and human needs.

As founder of Obsolete.com and numerous groundbreaking digital agencies, Jon has consistently challenged organisations to use technology in ways that strengthen rather than diminish human relationships. His "constructive agitant" approach helps leaders see how connection drives innovation and adaptation in rapidly changing environments.

Rebecca Allen

𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙇𝙚𝙖𝙙𝙚𝙧 & 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙏𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙋𝙞𝙤𝙣𝙚𝙚𝙧

Rebecca brings more than two decades of experience steering the commercial growth of digital marketing businesses across media, agency services, and marketing technology.

As founder of Pardalis, Rebecca specialises in helping organisations navigate the intersection of technology and human connection. Currently serving as Chair of the Board of Positive News, she demonstrates how clarity of purpose and business excellence are complementary forces rather than competing priorities.

Jag Poonia

𝘿𝙞𝙫𝙚𝙧𝙨𝙞𝙩𝙮 𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 & 𝘾𝙪𝙡𝙩𝙪𝙧𝙖𝙡 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙀𝙭𝙥𝙚𝙧𝙩

For over 25 years, Jag has been at the forefront of understanding how organisations can authentically connect with diverse communities. Her research expertise particularly strengthens our care and connection pillars—demonstrating how genuine understanding across differences creates business value.

As founder of Ethnic Dimension, Jag has pioneered research methodologies that go beyond surface-level diversity initiatives to create genuine engagement. Her work shows how making space for every voice isn't just ethically sound but creates measurable business advantages through increased innovation and market understanding.

Transform | Thrive | Sustain

We help leaders create cultures that turn kindness into action

Nominate Your Favourite Kind Leader

Start Your Journey With a Kind Value Kick-Off

01 | Diagnostic

02 | Workshop

03 | Report

Meet the Minds